Last Updated on June 22, 2021
Running a staffing agency can be an extremely lucrative venture if you know how to attract clients. Finding clients is one of the single most significant and most essential factors in a staffing agency’s success. Without clients, businesses fail; the same rule applies to staffing agencies.
Here’s a guide to help you learn how to find clients for your staffing agency and make it a success. Finding clients might seem complicated, but it doesn’t have to be. With the right info and a little ambition, the sky’s the limit, so let’s get started!
Learn What It Takes to Build a Top Staffing Agency
Before you start going after clients, you’ll need to learn what it takes to build a top staffing agency. First of all, you’ll need a flawless website, and you’ll also need to know your goals and limits.
Take a look at where your staffing agency is now financially, and then ask yourself where you want it to be in five years. When deciding on a goal, you should also take your limitations into account. For example, how many clients can you take on with the team you have right now before reaching capacity?
It’s all about scaling your business. Landing 100 clients tomorrow doesn’t do you any good if you can only handle 20 clients today. As you will soon discover, it’s not about finding clients so much as bringing the right clients to you.
Optimize Your Website
One of the most critical elements for any staffing agency today is its website. Without a well-designed website, you’ll have a tough time finding clients. This means that a blockish, clunky website that looks like it hasn’t been updated since the 1990s isn’t going to cut it.
When it comes to any quality website, people look for usability, ease of navigation, engaging images, and a sleek design. The same is true for staffing agency websites. In building a website for your staffing agency, you should focus on making navigation easy and creating a sleek design to appeal to customers.
You’ll also want to check out the best staffing agency websites for inspiration. It’s wise to pay close attention to successful competitors. Take a look at the websites of some of the most successful staffing agencies out there to see what works and what doesn’t.
Images are important because they attract attention. Be sure to use images creatively and try to stand out from the other staffing agencies out there. A lot of staffing agencies use simple, ubiquitous stock photos showing office workers. Try to think of something more unique than that.
Another essential part of building a successful website for your staffing agency is to pick out a unique, catchy, attention-grabbing domain. Hot domains can be hard to come by as many of the best ones are either already taken or quickly snatched up by competitors. However, keep in mind that there are still plenty of great domains to come up with, so use your imagination!
Turn Traffic Into Clients
Once you start getting traffic, it’s time to begin turning traffic into clients. Treat every inquiry seriously and treat every new customer like a VIP. If you’ve been having difficulty finding new clients for your staffing agency, you can turn that disadvantage into an advantage. How? By giving new clients what the busier staffing agencies can’t: personalized attention.
By giving each prospect individual attention, you’ll build stronger relationships, leading to the next key to finding staffing agency clients, referrals.
Maximize the Value of Each Individual Client by Requesting Testimonials
Make each client count by asking them for referrals. Do the best job you can for every individual client and ask them for referrals. If you’ve blown their minds with your incredible quality of service, most clients will be more than willing to provide you with testimonials.
A great deal of the staffing business revolves around relationships. While forging client relationships can be challenging for new staffing agencies, it’s not impossible, and once you get some traction, everything will become easier for you.
Networking is essential to the success of any staffing agency. Join social media groups in the staffing arena and offer advice. Become the educational voice that people come to for answers in the staffing world. Once you’ve done that, clients will come to you!
When You Offer Value for Free, Clients Will Follow
One of the most effective strategies many staffing agencies use to build relationships and attract clients is to give value away for free in the form of free workshops, talks, presentations, seminars, and more.
Take pictures from your seminar and feature them in your blog posts to boost credibility. Becoming a successful staffing agency and attracting clients start with establishing yourself as an authority in the field.
Here’s the bottom line: if you’re sitting there with no clients whatsoever and host a few seminars establishing your authority in your niche, you’ll probably be booked by the next week! People don’t need to know how many clients you have or don’t have, for that matter. All that matters in this business is how much you know about the field.
Focus on Personal Branding and Refining Your Public Image
Finding clients becomes easier when you have a unique and well-known personal brand that matches your public image. The more people that are familiar with you and your personal brand, the more clients you’ll get.
When you look at the big picture, you’ll realize that the key to landing clients for your staffing agency is establishing yourself as an authority with a wealth of relevant expertise and building your personal brand around that authority.
Now that you have plenty of information to get started, it’s time to put that knowledge into action and take your staffing agency to the top! Remember, it’s not about finding clients. It’s about making clients want to come to you. The best way to do that is to establish yourself as an industry authority by highlighting your knowledge and expertise.
Best of luck!
Grey is the Director of Marketing for altLINE by The Southern Bank. With 10 years’ experience in digital marketing, content creation and small business operations, he helps businesses find the information they need to make informed decisions about invoice factoring and A/R financing.